Author Summer School Telesummit

Author Summer School Telesummit


Starts: Thursday August 4th, 2011

Ends: Wednesday August 10th 2011

Host: Trissa Tismal

Go to the Website Hosting the Teleseminar Series


Arielle Ford

Dan Poynter

Randy Peyser

Robin Hoffman

Ellen Violette

Lynne Klippel

Judy Cullins

Steven E. Schmitt

Carloyn Howard-Johnson

Michelle Nicholson

Jill Lublin

Penny Sansevieri

Peggy McColl

Elaine Wilkes

Matthew Bennett

Trissa Tismal


Professor: Arielle Ford

Class 1: The Most Essential Facts Every Potential Author Should Know

Professor: Dan Poynter

Class 2: Simultaneous Writing and Publishing

Professor: Randy Peyser

Class 3: How to Get into Contract with a Literary Agent or a Publisher

Professor: Robin Hoffman

Class 4: Non-Fiction Bestseller Formula-How to Stand Out

Professor: Ellen Violette

Class 5: How to Write Your Ebook in 72 Hours Or Less

Professor: Lynne Klippel

Class 6: Going Beyond the Book: Fast, Easy Product Creation for Authors

Professor: Judy Cullins

Class 7: LinkedIn Marketing for Authors

Professor: Steven E. Schmitt, Carolyn Howard-Johnson

Class 8: Expert Panel Q&A

Professor: Michelle Tennant Nicholson

Class 9: Getting Into Holiday Gift Guides: The Blueprint to Get Your Product Noticed During the Holiday Buying Frenzy

Professor: Jill Lublin

Class 10: Be the News

Professor: Penny Sansevieri

Class 11: Fans, Follower and Friends: How to Maximize & Monetize Social Media

Professor: Peggy McColl

Class 12: Creating a "Bestseller" Status to Enhance Your Business & Brand

Professor: Elaine Wilkes

Class 13: How To Get Your Book Into All Types of Stores

Professor: Matthew Bennett

Class 14: "How I Sold Millions of Books"

Professor: Trissa Tismal

Class 15: Commencement: Make Your Book a Bestseller, Make Big Money & Make A BIG Difference


Arielle Ford

As the president of The Ford Group, Arielle was widely recognized as America’s foremost book publicist and was instrumental in launching the careers of many NY Times bestselling self-help authors including Deepak Chopra, Jack Canfield, Mark Victor Hansen, Neale Donald Walsch, and Debbie Ford. Arielle was the publicist for dozens of other top selling authors such as Wayne Dyer, Gary Zukav, Dean Ornish, Joan Borysenko, Louise Hay, Jorge Cruise, and Don Miguel Ruiz

In this class you will learn…

Why would someone want to become an author/expert?

What are the biggest mistakes “wanna-be” authors make?

How much money can an author earn?

What are the 3 most important skills a bestselling authors needs?

What are publishers looking for?

What is Publicity and how is it different from advertising?

What are some easy ways I can begin to get PR for myself BEFORE I have a book

I’m not a great writer, can I still become an author?

How can I begin today to create a career as a speaker and an author?

And more!

Dan Poynter

Dan Poynter is author of the Self-Publishing Manual as well as more than 120 books, has been a publisher since 1969 and is a Certified Speaking Professional (CSP). His seminars have been featured on CNN, his books have been pictured in The Wall Street Journal and his story has been told in The New York Times.

Dan is an author and he is a publisher. One of the pioneers of modern self-publishing, he has experienced every phase of the book publishing process.

In this class you will learn…

A Detailed Overview of the New Process

Writing nonfiction books is hard work—unless you have a plan. The challenge is that the book publishing industry has changed. What used to work, no longer does.

Dan shares his organizational approach to writing a book. He describes shortcuts that eliminate many of the traditional steps to creating the book. You will discover how to qualify the project, research on the Net, organize the project, draft the content and convert it into a PDF file for a publisher or printing. He will describe your most lucrative choices for publishing and the fun and easy ways to find your readers. This is the perfect presentation for professionals, coaches, consultants, mentors, clergy, professors and other leaders.

Randy Peyser

Randy Peyser edits and ghostwrites books and helps people get under contract with literary agents and publishers. She is the CEO of Author One Stop, a publishing consulting firm. Randy’s editors have edited over 30 New York Times best-sellers.

Agents receive 1500 manuscripts a month. Publishers receive 10,000 manuscripts a year. If you want to get a publishing deal, you’ve got to know how to make your book stand out from the pack. Publishing pro, Randy Peyser is going to tell you exactly what you need to know to get an agent or publisher to offer you a contract.

In this class you will learn…

What topics are hot and what’s not.

The most essential sales tool you need in order to sell a manuscript to a publisher.

The quickest way to get an agent or publisher to stop in their tracks.

The one thing to absolutely not do if you are serious about getting a publishing contract.

The one thing you absolutely must do to make your book stand out.

Two details about your writing that publishers look for.

The 3 biggest questions publishers ask.

The 3 things you need to know before you query.

The best way to title your book.

How to get cover endorsements when you don’t know anybody who’s famous.

Robin Hoffman

Robin Hoffman, MA is the Get Published Coach, helping thought leaders, coaches, speakers and consultants write their books and get published.

In her more than 20 years experience in publishing, marketing, and coaching, Robin has helped develop award-winning and best -selling books published by Random House, Doubleday, Harcourt Brace Jovanovich, and J. Wiley & Sons, and others as well as self-published authors.

In this class you will learn…

Up until recently, just having published a book was a way to get attention, establish yourself as an expert and enhance your prestige. But those days are gone.

If you want to stand out from the rest, you’ll want to know about Robin Colucci Hoffman’s Non-Fiction Best-Seller Formula™ Robin has studied the best-selling books of all time and figured out that they all followed the same simple three step process which she will introduce to you on this call.

You will learn:

Why being published is no longer enough

Where most authors go wrong

What is the Non-Fiction Best-Seller Formula™

And Action Steps You Can Take Right Away to Get Started Writing Your Best-seller.

Ellen Violette

Ellen Violette, Internet strategist, author and ebook coach, helps people learn how to figure out what their message is and how to communicate it to their target market to build a 6-figure income. and the lifestyle they want.

She’s the creator of the Quick-Start 3-Day eBook Authoring Workshop – a one-of-a-kind PROVEN authoring program that is turning people into successful authors in 72 hours or less! eBooks for Sale in 4 days or less! eBook Profit Marketing Secrets: 12 Easy-to-Follow Lessons to Building a Successful Internet Business From the Ground Up as well as The Accelerated Wealth Blueprint Program. and a lot more!

Ellen’s mission is to give authors, entrepreneurs, speakers and coaching creative and financial control over their lives by giving them all the tools they need to create a 6-figure income online using ebooks and other information products

In this class you will learn…

The number one secret to writing ebooks in 72 hours or less

15 Ways to find the best topic for your ebook

10 Reasons you might want to change topics

How to know if you’re changing titles to avoid writing and how to stop it from derailing your efforts

The secret to finding a unique angle for your ebook that will make it stand out from the competition

Two secrets to writing great titles

What you need to know to play to win!

And a lot more!

Lynne Klippel

Best-selling Author Lynne Klippel has been an author, publisher, ghost writer, and book coach since 2004. She’s taught thousands of aspiring authors who rave about her ability to remove the overwhelm from the process of writing and publishing.

Her business,, focuses on the marriage of internet marketing and publishing so that her clients not only create great books but related products and services to extend their brand and create additional revenue streams.

Lynne’s worked with aspiring authors from six of the seven continents and would be thrilled to meet someone from Antartica who longs to write a book. A lifelong bookworm, Lynne loves books more than chocolate…and she loves chocolate a lot!

In this class you will learn…

One of the biggest secrets in the publishing industry is that most authors need more than just a book to create enough income to live on. Savvy authors create a service line of related products and services so that they can help people in a deeper way and boost their income significantly. Best-selling author, publisher, and book consultant Lynne Klippel will reveal her system for helping authors create a full line of products and services quickly, easily, and profitably.

Judy Cullins

Judy Cullin’s life mission and passion is to help unknown authors get the confidence, the writing skills and the marketing tactics to get their unique, useful story out to their audience who wants an outstanding life and work, and make the income they deserve.

Judy has published 14 books and 50 how to audios to assist authors to create best-selling books,including “Write your eBook or Other Short Book Fast!” Still a top seller at Amazon. She coached 80 clients to finish and publish their books besides 100′s of clients to market their books online—especially with social media.

In this class you will learn…

Why Choose Linkedin?

How can market my book to my best audience at Linkedin?

What are the Time Wasters in Linkedin?

Why should I join groups and their discussions?

Why should I Write my Word Press blog & Get My Blog/website noticed on Linkedin

Steven E. Schmitt

Steven E is the published author and creator of the highly regarded Wake Up … Live the Life You Love® series.

Steven E “aka” bestsellerguru is the creator of one of the fastest-growing book series in the world, with over 30 books in print. It is called Wake Up…Life the Life You Love. His last 27 books have been best sellers.

Steven E is dedicated to teaching people to find their purpose in life. At a young age, he had a dream in the middle of the night that screamed, “Write a book!” and he did. Years later, his series is changing millions of lives. His latest book is called spiritual cashflow a story about sex, money and enlightenment.

He speaks to thousands of people throughout the world on how to become a best selling author, how to find your purpose in life and how to develop a passion for what you want to do.

Carloyn Howard-Johnson

Carolyn Howard-Johnson is the author of the multi award-winning HowToDoItFrugally series of books for writers. She is also a poet and novelist so she’s learned to apply her general marketing skills to the so-called hardest-of-all genres to market.

She’s been a journalist, publicist and retailer–all related to the world of marketing.She was named Woman of the Year in Arts and Entertainment by members of the California Legislature and One of 14 Women of the San Gabriel Valley Who Make Life Happen by the Pasadena Weekly. She can also occasionally be seen in TV commercials.

In this class

In this class you will have the opportunity to ask all your burning questions and get expert advice from our panel. Steven E will answer your questions on how to make your book a bestseller. While Carolyn will answer your questions on how to promote your book in a shoestring budget. Both of our experts have a wealth of experience in writing, publishing and selling books, so you can ask them any question you have.

You learn the best in school you when you get your questions answered. This is a whole class dedicated just for that!

Michelle Nicholson

20-year PR Veteran and Chief Creative Officer of Wasabi Publicity, Michelle Tennant Nicholson has seen PR transition from typewriters to Twitter. Called a five-star publicist by Good Morning America’s Mable Chan, Michelle specializes in international PR working regularly with the likes of Oprah, Larry King, BBC, The Today Show and all major media. Once she secured a Dr. Phil placement for a client within eight hours of signing the contract. Her PR firm, Wasabi Publicity, Inc., has been recognized by CNN Money, PR Week, Good Morning America, the Christian Science Monitor, and the Associated Press for its innovative business practices and Internet presence tools, including a PR search engine (, online press kits (, and a free media lead site ( Michelle has also launched a TV network, written six books, and is an award-winning writer and producer. Clients include Neale Donald Walsch, Landmark Education, Take Our Daughters and Sons to Work Day Foundation, the Ms. Foundation for Women, Grameen Foundation, Boeing, Debbie Ford, Kona University and many others making a difference every day.

In this class you will learn…

Think about HOT holiday sales now. Or kick yourself in January. It’s hot out. Whew! And the holidays seem so far away… for most people. But if you’ve got a hot product that everyone would want if they only knew about it, the holidays are coming up fast. And you could be pushed aside if you don’t get in front of the holiday gift guide editors now. Don’t be left in the cold during the hottest buying frenzy of the year! Join Michelle Tennant Nicholson, Executive Publicist and Co-owner of Wasabi Publicity, Inc., as she shares her PR firm’s strategies (and step-by-step blueprint to success) to Getting Into Holiday Gift Guides: The Blueprint to Get Your Product Noticed During the Holiday Buying Frenzy. During this special teleseminar, Michelle will outline a fail-proof pitching formula you’ll want to use again and again to grab the attention of holiday gift guide editors. You’ll learn:

The 3 things you must have before gift guide editors will even consider featuring your product

How to establish credibility instantly

The number 1 reason gift guide editors say ‘No’ to products

Where to find the contact information for your holiday gift guide ‘wish list’

And much, much more

Jill Lublin

Jill Lublin is the 3 Time Bestselling Author of “Guerrilla Publicity”, “Get Noticed…Get Referrals”, and “Networking Magic”. An international speaker with more than 200 speaking engagements each year, Jill Lublin is an audience favorite for her lively and interactive keynote speeches, seminars, and special programs. Her unparalleled knowledge of publicity and networking has gotten the attention of ABC, NBC, CBS, The New York Times, Entrepreneur Magazine, Fortune Small Business and a long list of media outlets worldwide. Having shared the stage with Tony Robbins, Richard Simmons, and Jack Canfield, when Jill isn’t travelling the word wowing audiences, she hosts her own television show, “Messages of Hope.”

In this class you will learn…

Be The News! Doling out gems from her bestselling book, “Guerrilla Publicity”, Jill shares powerful strategies for getting your name from unknown to newsworthy in almost no time. You will rethink everything you know about publicity when Jill shatters the misconception that publicity is expensive. Sharing her proven secrets to understanding what the media outlets want, Jill provides you with short-term, doable, FREE and low-cost tactics that will boost your visibility. Jill Lublin’s expertise will drive profits to your pockets, and prospects to your door!

Penny Sansevieri

Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU.

AME is the first book marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically harnesses social networking sites, Twitter, blogs, book videos, and relevant sites in order to push an author’s message into the online community at sites related to the book’s topic and thereby position the author in his or her market. AME has had eleven recent books top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal.

In this class you will learn…

So now you’re online and being “social” – what’s next? Well it’s time to gather your followers back to your website. Not online yet and wondering how to get there? This daylong session will teach you all that and more!

Whether you’re seeking fans, followers or friends… learn how to leverage the essentials of Facebook, Twitter and YouTube for book success! This class will take you through the important steps to not only get a presence on these high traffic social media sites, but monetize them as well. We’ll look at branding, messaging, and identify your social media goals. Can’t figure out how to use Twitter? You’ll learn that and so much more! Inbound Marketing: and we’re going to dig in and show you ways to not only get folks to your website but convert them to a customer. We’ll discuss the importance of your message on social media, your website and its call to action and how you can be certain that your site is marketing for you, even when you’re asleep!

Here’s what you learn:

How to maximize your time and minimize your effort on social media.

How you can get the biggest payoff from online promotion.

How to cut your online marketing time in half!

Quick and easy shortcuts for reaching your readers!

And much, much more!

Peggy McColl

A masterful teacher in the fulfillment of personal and professional destinies and known as “The Best Seller Maker”, Peggy McColl is a New York Times best-selling author of several books, including Your Destiny Switch: Master Your Key Emotions and Attract the Life of Your Dreams and Viral Explosions. She is also one of the most sought-after mentors in the world today for teaching authors and entrepreneurs how to build their brands and create thriving online businesses. As the Founder of Dynamic Destinies, Inc., Peggy trains individuals and organizations in some of the most compelling and strategic goal-setting technologies of our times.

In this class you will…

Discover how being a best selling author can enhance your busines by helping you get more speaking engagements, additional media exposure, attract more clients and generate huge revenues in your business.

Elaine Wilkes

Elaine Wilkes, Ph.D., LEED is a published author and a learning addict. She worked diligently to learn everything you need to know about getting your book into all types of stores, not just bookstores, but also Internet, retail and chain stores and more!

Elaine has been an interviewed on numerous radio and TV shows such as CNN Headline News, E! Entertainment, and has been quoted in major media such as Forbes, CNN, Chicago Tribune, and Woman’s World, to name a few

In this class you will learn…

What’s the secret to getting into libraries?

Can people who self published their books get into the big chain, retail and bookstores?

secret for getting other people to sell your books for you.

top tip for authors who are just starting out?

How do authors get their books distributed on the Internet?

How to get buyer’s attention on email to get them to make orders for your book

Matthew Bennett

Matthew Bennett has written, printed and sold over 5,000,000 books while raising millions of dollars for charities. He is a mega-entrepreneur and life coach on the popular Bravo reality TV series, “Millionaire Matchmaker.”

When People Magazine did a feature article on Matthew Bennett, he explained his life’s goal as “having a permanent positive effect on as many people’s lives as possible.” Today, he’s reaching more people than ever through his speaking, coaching and philanthropy.

In this class you will learn…

The key strategy for how Matthew sold more than 5 millions books

The most common factors holding authors back and how to rise above them.

Why you don’t need to be an expert to succeed as an author.

The key difference between just writing a book and marketing one.

Why you don’t need to worry about selling ever again…just educate and share with people.

How to reach all of your publishing goals on the smallest possible budget

Trissa Tismal

Trissa Tismal, your Dean of Author Success Affairs, creator of the Author Summer School and Deans List Club, and the woman behind

Trissa is presently writing her book on What It Really Takes to Be a Bestseller. She has been personally interviewing the most successful authors who have built multi-million businesses and lifestyles using their bestselling books.

Trissa is passionate and dedicated in helping authors make their book a bestseller, make more money and make a bigger difference.

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