Write Your Book, Build Your Business
Write Your Book, Build Your Business Telesummit
Website: http://writeyourbookbuildyourbusiness.com/
Starts: Tuesday, July 26th, 2011
Ends:
Host: Dr. Ellen Britt
SPEAKERS
Denise Wakeman
Connie Ragen Green
Marnie Pehrson
Hueina Su
Shannon Cherry
Sandra Martini
Adela Rubio
Laura West
Michele Scism
Felicia Slattery
Lynne Klippel
Paula Chaffee Scardamalia
Stacy Karacostas
Maryam Webster
Lisa Bloom
Ellen Violette
Sandra DeFrietas
Dr. Ellen Britt
SPEAKERS
Denise Wakeman
Amazon Best-selling author, speaker, business blogging and online marketing advisor, and founder of the Blog Squad, Denise Wakeman works with entrepreneurs and business professionals to create the business of their dreams, by leverage blogs and social media tools to boost online visibility to get more traffic, leads, customers and opportunities.
Denise details her 3-step "pull method" for writing that guarantees you can become an author even if you hate to write and don't think you're any good, how to leverage the exploding Kindle and Nook platforms for lead generation, visibility and profits and reveals and how to create attractive Kindle ebook covers quickly and easily.
Connie Ragen Green
Speaker, author and online marketing mentor, Connie Ragen Green has more than 1,400 articles, many short reports, three ebooks and 23 information products under her belt. She’s a master at teaching her students how to have their information selling on the internet quickly and get their online businesses up and running profitably.
Connie shows you how you can write your book in just an hour a day and how to pull off a successful Amazon book launch without a single joint venture partner!
Marnie Pehrson
Marnie Pehrson is a best-selling author, Amazon Launch Expert, speaker, publisher and innovator who helps spiritual entrepreneurs find their place in the world and deliver their messages online. She is also the founder and owner of Idea Marketers, the longest running article marketing directory on the web today, with over a million articles in their database.
Marnie pulls back the curtain on how she went from idea to book launch is just six short months, how to use the power of social media to get publicity for your book and how you can orchestrate a successful Amazon Book Launch of your own without spending thousands (and maybe tens of thousands) of dollars on a professional launch consultant!
Hueina Su
Best-selling Author, International Keynote Speaker and Master Coach Hueina Su is an internationally recognized expert in helping people find the missing peace and power in their stressful lives. With more than 23 years of experience in nursing, coaching, counseling, speaking, training, nonprofit management, sales, and small business, Hueina is on a mission to empower one million women nurturers to nurture their true self, reclaim their Peaceful Power, and create a life of their choice.
Hueina, who holds a Black Belt in Tae Kwan Do and numerous gold metals in other martial arts, is a featured expert in the upcoming movie The Keeper of the Keys starring Jack Canfield, John Gray and Marci Shimoff.
Hueina's story, growing up as a child of traditional Taiwanese parents who did not believe a mere “girl” could ever succeed, is truly moving and inspiring. She reveals how she leveraged her print book (published in November of 2009) into an appearance on Lifetime Television and as guest on Dr. Christiane Northrup's Hay House Radio show, keynote speaker invitations to conferences produced by the U.S. Food and Drug Administration and the American Cancer Society and an invitation to speak at an international medical conference in Asia for over 700 attendees!
Shannon Cherry
Author, Creative Relationship Marketing Expert, and International speaker, known as the “Power Publicist” helps her clients create a powerful presence by building their exposure and increasing their credibility and visibility. Leveraging her background as a PR and marketing pro, as well as a TV reporter and anchor, combined with a unique ability to see through the clutter, Shannon has helped her clients appear in Parents, NewsWeek, Entrepreneur, USA Today and the New York Times, as well as on The Today Show, Fox News, The History Channel, CNN and The Oprah Winfrey Show.
Shannon goes public with:
how to launch a best-seller by using the Pre-sell Strategy (this allows you to skip the one day Amazon launch entirely!), the critical difference between publicity and marketing and the exact words to use with reporters and journalists to get them to pay attention to your work
Sandra Martini
Small business growth expert, marketing mentor, consultant and author Sandra Martini shows creative heart-based entrepreneurs how to build sustainable businesses without losing their integrity or their minds. Leveraging her marketing and finance background combined with her years in Peace Corps, managing White House Presidential events and voracious appetite for learning have created a skill set unlike any other; the perfect balance between marketing savvy, intuition and results-driven systemic implementation.
Sandra reveals how she developed a winning strategy to stand-out in a multi-author book, what two inexpensive office supply items she snail-mailed her book purchasers that cemented her relationship with them, how she got in the running for a keynote speaking slot by simply mentioning her new book (which has not yet been published!) and the details of her Magic Mindmap Method for effortless writing (even if you have found mindmapping difficult in the past!)
Adela Rubio
Adela Rubio is a Conscious Business Mentor™ who helps heart centered entrepreneurs distill their authentic essence, share their message and create a profitable business powered by partnership and community. She is an expert at creating engaging and experiential online virtual events that position you as a thought leader while leveraging talent, time, and technology.
Adela unveils her “Google Saturation” Method to make your material flow, plus lets you in on how to test your book idea digitally first, without spending a dime!
Laura West
Author, speaker and success coach Laura West is passionate about helping women create a successful lifestyle businesses filled with creative spirit, world-changing work and financial success. Known as The Business Goddess to her clients and colleagues, Laura’s programs, products and events help women step into their radiant power in their businesses and promote themselves with authenticity and grace.
Laura explains how implementing just one small shift in your focus can get you out of writing and publishing overwhelm, how to use the concept of spin-off products to extend the reach of your book and how to tap into Creative Bagel Time for a cool source of inspiration!
Michele Scism
Author, business strategise and an authority on social media and online marketing, Michele Scism is known both to her clients and colleague as The Results Lady for her ability to help entrepreneurs get visibility and then turn that visibility into profits. Michele’s online and social media marketing skills have been showcased in interviews with Kristi Frank of Donald Trump’s The Apprentice as well as appearances on multiple Talk Radio shows and tele-classes.
Michele details how she used her book (which she wrote in two days!) to actually launch her business, why putting up a website for your book is a must-do and the specific elements that page must include and how she leveraged her book (that had not yet even been written!) to land a speaking engagement with the prestigious e-women network.
Felicia Slattery
Author, speaker, communication consultant, teacher and coach Felicia Slattery has appeared on stages across the US and Canada, emceeing events as Ken McArthur’s jvAlert Live and the Impact Event, and has been a featured speaker at events hosted by some of the biggest names in the online marketing world. Felicia has shared the stage with many notable names in the Internet marketing arena and her corporate clients and audiences have included a who’s who of top US companies as well as local organizations.
Felicia details how she used her self-published book to go after a traditional publisher (and got one!), why you should write your speech before you write your book and the biggest mistake almost all authors make when marketing their book (and what to do about it)
Lynne Klippel
Entrepreneur, author and publisher Lynne Klippel has taught hundreds of coaches, speakers, and small business owners how to write books and use them to create income for their business through information products, speaking, and media attention.
Lynne details how to evaluate a print-on-demand publisher so you will be sure to end up with a book you will be proud to claim authorship of, how to develop a budget for a multi-author book and why creating a back-end product for your book is where the real money is in writing!
Paula Chaffe Scardamalia
Story Muse, intuitive Dream Coach, speaker and award-winning author Paula Chaffee Scardamalia helps writers, entrepreneurs and connect with their Divine Muse to discover the sacred Story of their creativity, their businesses or their lives. She’s taught thousands of people how to work with their dreams and has consulted on the dreams of country music stars like Rodney Atkins and Chris Young for the Country Special Issues of People Magazine.
Paula pulls back the curtain on the single most important reason you should consider becoming your own publishing house, how her book led her to become People Magazine's Dream Coach to the Stars, the two most effective ways to tap into your dreams for content and writing inspiration and how to use them and how to use the journeying techniques of the ancient shamans to explore content for your writing.
Stacy Karacostas
Author, Practical Marketing Expert, reformed copywriter, and Business Lifestyle Architect Stacy Karacostas is a woman on a mission to help other savvy entrepreneurs discover how to market and grow their businesses and still have life! With five previous businesses under her belt, for years she’s been hot on the path to helping others and making a good living without working 60-70 hours a week (or even 40!). Often accused of having way more fun than entrepreneurs should be allowed, Stacy firmly believes that a big part of business success lies in loving your life. Her clients regularly see up to a 300% increase in their own sales and conversions by following her advice—without working harder.
Stacy reveals how to incorporate your book into a package for more sales and maximum profits, plus teaches you how to leverage three simple ways to use your book to get paid to speak, even when the organization has absolutely zero speaking budget!
Maryam Webster
Best-selling author, evolutionary leader and master of world-changing kung fu Maryam Webster, helps leaders of communities, tribes and special interest groups to evolve both themselves and their people far past what they ever thought was possible, make a profit in the process and live a life of ease, grace and joy. Maryam brings her thirty-plus years of expertise in the psychology, business, coaching and spiritual leadership fields plus her experience as a published author and speaker to help her clients develop into a much-consulted, high-ticket Leader.
Maryam tells how she got her first book deal with a traditional publisher simply by hanging out in a café, what to tell traditional publishers so they will be much more likely to accept you as an author (most would-be authors don't have a clue about this!), her personal finalist for print-on-demand (POD) publishers and which one she choose and why and how to use a simple energetic process to get unblocked (she's going to actually take you through this on the call!)
Lisa Bloom
Accomplished Storyteller, Professional Certified Coach and international presenter on the Power of Storytelling for Coaching and Narrative Based Leadership, Lisa Bloom helps entrepreneurs and business owners beat overwhelm, stress and discomfort with marketing to find confidence, attract ideal clients and make more money by finding their success story. Lisa uses the power of story to help business owners uncover the challenges that are jeopardizing business success so they can move from anxiety to authenticity, from stress to simplicity. For Lisa, business IS personal and it's all about the story you tell!
Lisa explains how to “tell” your book instead of writing it to increase its power and appeal and shares her simple 3-step process to develop your Big Story that will inform your book, your marketing materials, your products and your promotions.
Ellen Violette
The Ebook Coach, speaker and author Ellen Violette, is the creator of many innovative workshops, programs and information products designed to teach people how to write and market ebooks and information products to create a dream lifestyle and financial freedom for themselves and their families. A sought after speaker, Ellen and has appeared at Mark Victor Hansen's Mega-Book University and Wake Up Live The Life You Love and has also been a guest online for such distinguished people as Alex Mandossian Jay Conrad Levinson's Guerilla Marketing Association, Richard Paul Evans, Bookwise and many, many more.
Ellen reveals her three favorite powerful “hidden” ebook publishing platforms, how to get people to sell your books for you without having to ask them and how to discover your book’s pricing sweet spot.
Sandra DeFrietas
Top tech coach, author speaker, trainer and expert in internet technology, Sandra de Freitas specializes in combining the Wordpress platform with elements of a static html page to create a powerful, flexible and web presence for her clients, the blogsite. She loves clients who walk into you her programs as self proclaimed “technophobes” and leave tech geniuses!
Sandra details the specifics of a blogsite and how having one instead of a traditional website can help you easily publicize and market your book yourself, how she used her community to pick the cover for her book and create demand even before the book was published, how to know when to update your book to a new edition and reveals the surprising "techie approach" to writing a book.
Dr. Ellen Britt
Award-winning Online Marketing Strategist and Amazon best-selling author Ellen Britt is the co-founder of Marketing Qi, helping savvy women entrepreneurs (and a few cool men!) develop the business strategies they need to get the success they want. Ellen specializes in mentoring her clients to see their businesses strategically and then guides them to combine the results with a custom, highly leveraged business model designed to produce immediate cash flow and continued profits.
Ellen explains why ebook publication has now reached the tipping point (and why you as an author should care), how to use the Kindle and Nook publishing platforms as lead generators, how to use Kindle to leverage your chapter in a multi-authored book and the two most important elements that determine how many ebook sales you will make
SPEAKERS AND TOPICS
Denise Wakeman: Amazon best-selling author, Online Marketing Advisor and founder of the Blog Squad
Write Your Book Build Your Business Session #1
Denise does not do anything half-way! She has cracked the code on getting the most mileage from both being an author and
publishing her books on the Kindle platform. She reveals:
her 3-step "pull method" for writing that guarantees you can become an author even if you hate to write and don't think
you're any good
how she easily got maximum leverage (and traffic) from her participation in a multi-authored book by using the concept of
correct timing (and you can too!)
how to leverage the Kindle and Nook platforms for lead generation, visibility and profits
how to price your Kindle ebooks for maximum sales
the importance of ebook covers and how to create them quickly and easily
Connie Ragen Green: Speaker, Author and Online Marketing Mentor
Write Your Book Build Your Business Session #2
Connie makes a fabulous online income from a tiny list, and her book as been a huge part of her success.
She reveals how to:
Use her “Two Blog Posts A Week” method to effortlessly repurpose your writing into articles, reports, books and
products
Leverage your book as a “client getting business card”
Decide on what company to use as your publisher (including the exact amount of money Connie paid to her own publisher…
you’ll be shocked!)
write your book in an hour a day
pull off a successful Amazon book launch without a single joint venture partner
Marnie Pehrson: Best-selling author, publisher and innovator
Write Your Book Build Your Business Session #3
Marnie absolutely rocked it with her recent Amazon Book Launch. She details:
how she went from idea to launch is just six short months
who you need on your launch team (it’s fewer people than you think!)
how to use the power of social media to get publicity for your book
how to leverage your book after your launch is over
how you can orchestrate a successful Amazon Book Launch of your own without spending thousands (and maybe tens of thousands) of dollars on a professional launch consultant
Hueina Su: Best-selling author, international keynote speaker and Master Coach
Write Your Book Build Your Business Session #4
Hueina's story, growing up as a child of traditional Taiwanese parents who did not believe a mere "girl" could ever succeed,
is truly moving and inspiring. Hueina reveals how she leveraged her print book (published in November of 2009) into:
an appearance on Lifetime Television and as guest on Dr. Christiane Northrup's Hay House Radio show
keynote speaker invitations to conferences produced by the U.S. Food and Drug Administration and the American Cancer
Society
an invitation to speak at an international medical conference in Asia for over 700 attendees
a five-figure coaching/consulting contract at a cancer center
and an upcoming appearance in the new personal development movie, The Keeper of the Keys.
Shannon Cherry: Author, public relations & marketing pro and International Speaker
Write Your Book Build Your Business Session #5
Shannon is known as The Power Publicist for good reason: She goes public with:
how to launch a best-seller by using the Pre-sell Strategy (this allows you to skip the one day Amazon launch entirely!)
the critical factors that allowed her to leverage her chapter in a multi-authored book into a 3-book deal with a
traditional publisher
busts the erroneous myths about publicists and what a good one can really do for you
the critical difference between publicity and marketing
the exact words to use with reporters and journalists to get them to pay attention to your work
Sandra Martini: Small business growth expert, marketing mentor and consultant
Write Your Book Build Your Business Session #6
Sandra is back-to-basics practical in a crazy-creative, innovative way! She reveals
how she developed a winning strategy to stand-out in a multi-author book
the two inexpensive office supply items she snail-mailed her book purchasers that cemented her relationship with them
how she got in the running for a keynote speaking slot by simply mentioning her new book (which has not yet been
published!)
how she created and tested the content for her forthcoming book by first creating a product
her Magic Mindmap Method for effortless writing (even if you have found mindmapping difficult in the past!)
Adela Rubio: Amazon Best Selling Author, Expert Tribe Builder, Joint Venture Strategist
Write Your Book Build Your Business Session #7
Adela details how to partner and collaborate with others, to make it easier to write, market and leverage your books. You
will discover how to:
Energetically recognize a definite “Yes!” to a joint venture
Test your book idea digitally first, without spending a dime
Use the influence of a writing group to quiet your self-criticism,
Find and use your own Inner Essence to power your writing
Use Adela’s “Google Saturation” Method to make your material flow
Laura West: Amazon best-selling author, Award winning entrpreneur, the Business Goddess
Write Your Book Build Your Business Session #8
Laura is all about authenticity, power and grace, both in her writing as well as her coaching, speaking and consulting. She
outlines how:
implementing just one small shift in your focus can get you out of writing and publishing overwhelm
you can use the concept of spin-off products to extend the reach of your book
you can tap into Creative Bagel Time for a cool source of inspiration
she leveraged her chapter in her first co-authored book into a best-selling information product (and you can too!)
how to awaken your own Business Goddess
Michele Scism: Third generation entrepreneur and business strategist
Write Your Book Build Your Business Session #9
Michele is a third-generation entrepreneur who is practical, savvy and gets things done. After all, she’s not known as The
Results Lady for nothing! She details:
how she used her book (which she wrote in two days!) to actually launch her business
who she choose for her publisher that delivered a better quality book than her local printer
why putting up a website for your book is a must-do and the specific elements that page must include
the simple instructions she included in her book that get people to come back to her website and opt-in to her list
how she leveraged her book (that had not yet even been written!) to land a speaking engagement with the prestigious e-
women network
Felicia Slattery: Author, Speaker, Communication Consultant and Coach
Write Your Book Build Your Business Session #10
Felicia values clarity, boldness and power in her writing as well as her speaking. She pulls back the curtain on:
the real reason speakers absolutely, positively must have a book
how she used her self-published book to go after a traditional publisher (and got one!)
why you should write your speech before you write your book!
the biggest mistake almost all authors make when marketing their book (and what to do about it)
who you should really be writing your book for (it’s not who you think!)
Lynne Klippel: Best-selling author, Publisher, Book Coach
Write Your Book Build Your Business Session #11
Lynne is a talented, detail-oriented and quality driven author and publisher. She explains how to:
critically evaluate a print-on-demand publisher so you will be sure to end up with a book you will be proud to say “I am
the author!”
develop a realistic budget for a multi-author book
create a lucrative back-end product for your book (here’s where the real money is!)
why writing a book is the best personal development tool on the planet
understand the two different types of editing, and why you need both
Paula Chaffee Scardamalia: Award-winning author, story muse and dream coach
Write Your Book Build Your Business Session #12
Paula is an experienced author who knows how to tap into unseen forces to bring her books into reality. She pulls back the
curtain on:
the single most important reason you should consider becoming your own publishing house
how her book led her to become People Magazine's Dream Coach to the Stars
the two most effective ways to tap into your dreams for content and writing inspiration and how to use them
how to use the journeying techniques of the ancient shamans to explore content for your writing
how to use the power of your intuition to dissolve creative writing books (and the blocks in your life!)
Stacy Karacostas: Practical Marketing Expert, Business Lifestyle Architect
Write Your Book Build Your Business Session # 13
Stacy is all about strategy, both in your business and in writing your book. She pulls back the curtain on exactly how
to:
sell your book on your own website (this can often be better than Amazon!)
leverage three simple ways to use your book to get paid to speak, even when the organization has absolutely zero speaking
budget!
use her personal recommendations for both high-quality book covers as well as printing and fulfillment
incorporate you book into a package for more sales and maximum profits
save your book even if it’s already in print but is not selling
Maryam Webster: Best-selling author, Evolutionary Leader
Write Your Book Build Your Business Session #14
Maryam is known for her direct, tell-it-like-it-is, humorous and irrepressible style. She lets the writing cat out of the bag
by explaining:
How she got her first book deal with a traditional publisher simply by hanging out in a café!
What to tell traditional publishers so they will be much more likely to accept you as an author (most would-be authors
don't have clue about this!)
Her personal finalist for print-on-demand (POD) publishers and which one she chose and why
Why launching your program before you write a book is sometimes a better choice than the usual book to program route
How to use a simple energetic process to get unblocked (she's going to actually take you through this on the call!)
Lisa Bloom: The Story Coach
Write Your Book Build Your Business Session #15
Lisa embodies the compelling power of story in all of her work. Lisa shares how you can:
“tell” your book instead of writing it to increase its power and appeal
use the “Magic Story Triangle” to cultivate your audience’s trust
take the stress out of marketing through the proper use of story
develop your Big Story through a simple, 3-step process that will inform your book, your marketing materials, your
products and your promtions
simply and easily discover your top 5 values (and those of your clients!) through telling a story
Ellen Violette: Author, Entrepreneur and Ebook Expert
Write Your Book Build Your Business Session #16
Ellen’s passion and deep expertise is ebooks; writing, publishing and monetizing them. You will learn how to:
Discover your book’s pricing sweet spot
Avoid the five biggest mistakes most ebook authors make
Three “hidden” ebook publishing platforms
Get people to sell your books for you without having to ask them
Set up a million dollar ebook business plan
Sandra DeFrietas: Top tech coach, speaker, trainer and internet technology expert
Write Your Book Build Your Business Session #17
Sandra is a tech-head to the core and knows her stuff! She details:
the specifics of a blogsite and how having one instead of a traditional website can help you easily publicize and market
your book yourself
how she put her book writing timetable on steroids to complete her book in three and a half weeks
how she used her community to pick the cover for her book and create demand even before the book was published
how to know when to update your book to a new edition
the surprising "techie approach" to writing a book
Dr. Ellen Britt: Award-winning Online Marketing Strategist, Amazon best-selling author
Write Your Book Build Your Business Session #18
Ellen is known to her clients and colleagues as “the knowledge hound” and is fascinated with new ideas. She is thoroughly
enchanted with the rise of the ebook and the development of new ebook readers and publishing platforms. She explains:
why ebook publication has now reached the tipping point (and why you as an author should care)
how to use the Kindle and Nook publishing platforms as lead generators
how to use Kindle to leverage your chapter in a multi-authored book
when to publish only on the Kindle and when to publish in print as well
the two most important elements that determine how many ebook sales you will make
